Practices can struggle with whitening profitability for a number of reasons. They keep prices too low. They keep prices too high. They think a good tooth whitening gel alone is enough to attract patients. The list goes on and on.
5. Make it Routine
At the end of the day, the primary purpose of a dental practice is to serve their patients.
Whilst profit is the end goal, the sales process doesn’t have to feel forced.
Here are three simple ways you can make whitening part of your practice’s routine:
- Use your new patient form – Adapt this form to include questions such as “would you like whiter teeth?” – this can open the door to explore patient demand and answer questions
- Use a shade guide - Incorporate the shade guide as part of the routine check-up with new and existing patients – an excellent way to start an initial whitening conversation
- Utilise reception staff - As the face of your practice, reception staff have a valuable opportunity to initiate a whitening conversation. This can easily become routine; upon arrival or when re-booking
Improving your profitability
So, there you have it – 5 easy ways to increase your profit with tooth whitening.
5 Ideas For Teeth Whitening As A Patient Generation & Retention Tool [INFOGRAPHIC]
This infographic demonstrates 5 simple ideas to use tooth whitening as a patient generation and retention tool.
How to Sell More Whitening in Your Practice
Looking to bring incremental business to your practice? Learn how with our handy whitening tips - no sales experience required!