Looking to bring incremental business to your practice? Look no further than whitening. Here are seven ways to sell more whitening products to your patients. And the good news? Anyone can implement these ideas in their practice – no sales experience necessary.
1.Patient Communications
2. Incentivise Your Staff
3. Special Promotions
4. Conversation Starters
Is your patient in need of restorative work soon? Remind them that restorations cannot be made lighter so if they have been considering whitening, it’s best to do so before their dental work.
Is your patient almost finished with their clear aligner treatment? Suggest whitening for that extra bright smile!
There are many ways to effortlessly bring up whitening with your patients. Listen for the opportunities!
5. Waiting Room Questionnaires
Have patients complete a brief questionnaire while they are waiting for their appointments. Include questions such as: what is the reason for today’s visit? Do you have any concerns you’d like to speak to your dentist about? Are there any treatments you’d like more information on?
If patients express interest in whitening, you can present your practice’s options during their hygiene appointments.
6. Create a Whitening Menu
Keep a whitening menu in your waiting room. Firstly, it’s a great way to remind your patients that your practice offers whitening. Plus, it also outlines all the options patients can choose from and the various price points.
This allows patients to review the various solutions and find a whitening treatment for their individual budget and personal needs.
7. Utilise Marketing Materials
Many whitening brands have marketing materials available for you to utilise in your practice, such as point-of-sale displays, brochures, posters, and digital materials for your website and social media.
Although some of these items may be purchased, many are free! Download your free White Dental Beauty practice pack, and waiting room video, and don't forget to use these tools to promote your whitening services!
