Unless your patient has a Hollywood white smile, discussing the shade of your patients’ teeth can be a sensitive subject. Master the art of starting this conversation with a comfortable approach and you will not only attract patients, but also bring additional profit to your practice.
With that in mind, here are our top 5 tips to easily start the tooth whitening conversation with patients – no awkwardness in sight!
Make the tooth whitening conversation part of your standard procedure! In addition to offering all new patients the standard registration forms, ensure all patients also fill in a whitening evaluation form. Tailor your form to include questions that will facilitate an engaging dialogue with your patient. For example, the following questions might form part of the evaluation form, and lead to a wider conversation about whitening:
Conversations which start with questions about plans for the rest of the day, the weekend or the holidays; could potentially lead patients to reveal upcoming events where teeth whitening would be the perfect confidence boost! Remember, most people want to feel confident about their smile, so talking about teeth whitening can often form part of natural patient conversation.
Present the check-up as an overall review, explaining that one of the pieces of information that you need to collect is the shade of your patients’ teeth.
Sharing this information with the patient, can often open the whitening conversation; leading into the solutions available for a whiter smile.
If your patients are new to whitening and seek an effective solution, why not start the whitening conversation by letting your patients know that professional whitening can be fuss free? Opalesence Go is a 6% hydrogen peroxide take-home teeth whitening system; with no impressions, models or lab time required.
In just six easy steps (below) your patients can apply the ready-made UltraFit tray which custom forms in the mouth using heat activated polymers, for optimal results and instant application.
True to its name, Opal Go is perfect for travel, top-ups and quick starts; as the convenient pre-filled trays can be worn right out of the package for immediate use.
If the first thing your patients see when they enter your practice is a poster, a flyer or a deal on fuss free whitening; they might be more inclined to ask about your whitening services. Similarly, if they’ve seen the benefits of your whitening treatments on social media, they might be curious to find out more.
Why not use a simple before and after picture to demonstrate the power of your product? Images can speak volumes when it comes to illustrating the effectiveness of your whitening solutions! (pictured above, before and after Opal Go hydrogen peroxide 6%)